A mobile platform aiming to up engagement, improve citizen reporting and increase revenue by building in ad space, verification tools, and automatic releases on content sent right to your system.
Posted by Journalism Accelerator on August 17, 2012
Topics: Community, Resources, Revenue, Technology Tags: Audience Engagement, Local News, Mobile, Mobile Tools, Revenue
Go beyond the news industry for fresh insights on revenue and customer relationships. From the fashion world: “Make sure that you constantly have something to offer that people like.”
Posted by Emily Harris on July 18, 2012
Topics: Blog, Revenue Tags: Audience Engagement, Brands, Business Models, CRM, Crowdsourcing, Partnerships, Revenue, Technology
A new J-Lab report separates quantity from quality in audience engagement, exploring how to measure meaningful connections and track impact. Packed with case studies, tools and practical tips.
Posted by Journalism Accelerator on June 15, 2012
Topics: Community, Resources Tags: Audience Engagement, Conversion, CRM, Engagement Models, J-Lab, Metrics, Report, Social Media, Startup
Pew research finds high value on local news, then digs deep into the “unique group of local news consumers...who follow local news closely.” Useful analysis to better know your audience.
Posted by Journalism Accelerator on May 3, 2012
Topics: Community, Distribution, Innovation, Resources Tags: Audience Engagement, Broadcast, Local Broadcast News, Local News, Newspapers, Pew Research Center's Project for Excellence in Journalism, Report
Combining practical perspective on journalism in the public interest with sustainable income. “Intended to provide explicit strategic and tactical advice for growing earned revenue streams.”
Posted by Journalism Accelerator on April 6, 2012
Topics: Craft, Distribution, Resources, Revenue Tags: Audience Engagement, Business Models, Investigative News Network, Market Intelligence, Nonprofit, Public Interest, Report, Revenue, Sustainability
Specializing in data “ingestion, analysis and portability,” Bluekai’s free whitepaper on data management platforms helps target content to satisfy your audience and bottom line.
Posted by Journalism Accelerator on March 11, 2012
Topics: Community, Technology Tags: Analytics, Analytics Tools, Audience Engagement, BlueKai, Data, Digital Platforms, Metrics, White Papers
Go deep, not wide, in content and audience. That’s my quick overall takeaway from today, Day Two of our forum on sustainable journalism. Today’s conversation focused on particular opportunities for niche sites. Let’s start with this question, and a thanks to the Oregonian News Network’s Cornelius Swart for posing it: Who if any have done...
Posted by Emily Harris on February 29, 2012
Topics: Blog, Craft, Experiments, Revenue Tags: Ad Revenue, Alternative Revenue, Audience Engagement, Business Models, Freelance, Investigative Journalism, Networks, Niche Publishing, Revenue, Social Media, Training
Who is your audience? How are similar online news ventures doing? Quantcast offers one solution that “provides free, directly measured traffic and audience composition reports” to up clarity and ad rates.
Posted by Journalism Accelerator on February 8, 2012
Topics: Distribution, Resources, Revenue Tags: Analytics, Audience Engagement, Metrics, Statistics, Web Traffic
For producers ready to take it to the next level, YouTube has created a playbook “that compiles important tips, best practices, and strategies to build greater audiences on YouTube.”
Posted by Journalism Accelerator on January 12, 2012
Topics: Craft, Distribution, Resources, Technology Tags: Audience Engagement, Best Practices, Content, How To, Marketing, Training, Video, YouTube
Votes, shooting, sports: top, breaking news deserves comprehensive live coverage. Hyperlocal leaders apply this tool to meld multimedia, social and real time coverage.
Posted by Journalism Accelerator on December 29, 2011
Topics: Craft, Resources, Technology Tags: Audience Engagement, CoverItLive, Digital Media, Free Tools, Live Coverage, Reporting Tools, Social Media, User-Generated Content