Resources Index

For producers ready to take it to the next level, YouTube has created a playbook “that compiles important tips, best practices, and strategies to build greater audiences on YouTube.”

YouTube Creator Playbook

Welcome to the first edition of the YouTube Creator Playbook! We’re excited to provide Partners and creators with a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube. The YouTube Creator Playbook will also be updated as new features are released and new tips are uncovered, so be sure to check back frequently…

There Are No Rules to Making Great Content!

The Creator Playbook is not a collection of rules or guaranteed ʻtricksʼ to get more views. Instead, it presents best practices, optimization tips, and suggested strategies for building audience and engagement on YouTube. We’ve tried to frame our suggestions and tips to encourage a variety of uses and to encourage creators to innovate and develop their own approach.” Source: YouTube Creator Playbook


“Finding success on YouTube can often be a difficult thing to do. There are tons of different variables that can make or break your video — whether it’s a 15-second clip or something you consider a masterpiece.

Luckily, YouTube itself is here to help. They’ve produced a little-known bible for content creators, the YouTube Creator Playbook.

This is not a playbook for beginners. It includes tips for engagement, uses terms like “tent-pole programming” and gives a detailed look at YouTube’s analytics package.

Also included are tips about metadata, thumbnail optimization as well as the best ways to push YouTube videos on other social media platforms.” Source: 10,000 Words

The Journalism Accelerator is not responsible for the content we post here, as excerpts from the source, or links on those sites. The JA does not endorse these sites or their products outright but we sure are intrigued with what they’re up to.