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New Media Toolkit

July 13, 2012 in Craft, Education, Resources

New tools are emerging every day for telling stories, engaging audiences and monitoring online impact. How can nonprofits and ethnic and community news organizations use these tools to their advantage? How can beginners sort through the overwhelming volume of all the different available technologies? And how can those wishing to improve their digital skills find the best resources?

The Renaissance Journalism Center curated this comprehensive collection of tools, tutorials and resources to help you navigate the often confusing and intimidating world of online media. The site was designed specifically for those working at small to medium-sized nonprofits and community and ethnic news organizations, as a way to help you jump-start your efforts in social media, video, audio, blogging, and monitoring and metrics. The site is intended to serve as an accessible gateway for beginners, with plenty of resources and tips for those ready to advance their skills and knowledge.” Source: New Media Toolkit

Sparkwise

April 19, 2012 in Community, Resources, Technology

Data can be a powerful tool for change. Tracking the right metrics in the right context can help us gain a deeper understanding of the communities we serve, so we can make a lasting impact.

Sparkwise is designed to put data to good use. By collecting and comparing all kinds of metrics in all kinds of ways–and combining those raw numbers with video, audio, text feeds and PDFs–your data becomes a moving story. One you can use to promote your purpose and ignite your audience.

Sparkwise was created by a team of world-class technologists, data visualization experts and social impact strategists. It is free, open source and available to anybody with a story to tell.” Source: Sparkwise

Data Management Platforms for Publishers

March 11, 2012 in Community, Technology

Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads. Ad exchanges, networks, demand-side platforms (DSPs) and supply-side platforms (SSPs) have turned ad-buying into a transparent marketplace where millions of dollars worth of inventory is bought in real-time every day. This fundamental shift in the way media is planned and purchased has led to audience aggregation across publisher inventory, primarily benefiting the buy-side.

Ad networks and DSPs have streamlined the media buying process and helped advertisers reach relevant audiences, but they also pose challenges to publishers accustomed to having more control over their own inventory and monetization. With all of the buy-side innovation and technology over the last few years, publishers of all stripes – from large media companies, to blogs, social networks, and e-commerce sites – are searching for ways to maximize revenue and take back some control, while continuing to offer cutting-edge technology and quality audiences at scale to their clients.

One of the most effective ways for publishers to take charge of their audience data is to use a Data Management Platform (DMP). A DMP allows publishers to separate audience data from media execution platforms, providing an independent method to evaluate the quality and price of individual audiences across various media partners, helping extract the most yield from their inventory…

This whitepaper provides a practical roadmap for publishers looking to leverage DMPs to monetize and increase yield from their site traffic, grow their audiences, and boost ad revenue.” Source: Data Management Platforms for Publishers

Many ways to listen: Takeaways from my time at the JA

March 10, 2012 in Blog, Community

Denise Cheng at Brooklyn Bureau Launch Party

Denise (middle) with CUNY colleagues and other friends at a launch party for The Brooklyn Bureau. Photo by Adi Talwar; courtesy of City Limits

Last November, I moved from The Rapidian, where I served as citizen journalism coordinator, to become the research and outreach editor for the Journalism Accelerator. Months later, I’m shifting again, making a little more room on my plate to maximize another commitment: CUNY’s Tow-Knight Entrepreneurial Journalism Program.

I started with CUNY’s journalism incubator last month, seeking to develop a more sophisticated vocabulary and framework to think about the business of journalism. My “first family,” as JA founder Lisa Skube, likes to put it, is the Block by Block community. My greatest interests are in outlets that make a local impact and empower people by inviting public participation in media creation. One question dominating my mind is how to build a financial backbone so these outlets thrive and communities are well served.

I take my leave from the JA in hopes that I’ll begin to piece together that answer for myself through a semester at CUNY’s Journalism School.

Meanwhile, coming from an on-the-go outlet with scant staff resources (sound familiar? You must be with a hyperlocal!), I’ve added to my toolbox by being at the JA. I’d like to share two tidbits I’ve learned that may be helpful to anyone in publishing. Read the rest of this entry →

Newsbeat

November 11, 2011 in Community, Distribution, Resources, Revenue, Technology

Newsbeat gives your newsroom’s front-line team detailed information on every single page on your site in a way they intuitively understand. You can dive as deep as you want and find the diamonds in the rough.

But Newsbeat doesn’t overwhelm you in a flood of data, it sorts the signal from the noise. Newsbeat’s finely tuned algorithms analyze every page in real time and predicts their expected traffic paths.

When something unusual happens, like a spike in traffic, you’ll be immediately alerted by SMS or email and be in the best position to respond.

Chevrons denoting acceleration of new visitors to your pages also appear on the dashboard, giving you an early warning signal that a story is about to blow up, or is losing its heat.

One of the key features of newsbeat is the ability to create personalized dashboards for every person on your team. The sports editor no longer has to wade through data on politics and world news to find the data that’s important to her. She can log in and immediately see her traffic, her stories and her referrers

A flexible user management system with granular permission settings means you only have to share the data you want, giving you the confidence that your data is secure.” Source: chartbeat