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JA Resource Q&A: A social strategy of “purpose and intention”

Whether you’re part of a large media company or a solo show, how to build a social management system that’s organized and strategic. Highlights from a JA resource Q&A.

JA Resource Q&A: The Civic Commons draws a line from online engagement to policy impact

The Civic Commons is designed as a social media environment for civil conversation and action, where the expertise of non-experts contributes to public knowledge. Moulthrop says it’s a form of journalism. “What we’re doing is bringing the public into the conversation in a way that is sophisticated, civil and productive.” The Civic Commons was conceived...


A Twitter tool giving you intelligence beyond numbers and metrics to people and connection. Find experts with similar interests and grow your own influence.

New Media Toolkit

Well organized and easily accessible, a guide to digital publishing tools that covers essential bases without overwhelming. Begin or advance your know-how in SEO, multimedia, impact and more.

Engaging Audiences: Measuring Interactions, Engagement and Conversions

A new J-Lab report separates quantity from quality in audience engagement, exploring how to measure meaningful connections and track impact. Packed with case studies, tools and practical tips.

JA How-to: A four-step guerrilla guide to social listening

How to tap into the powerful promise of social listening: Four essential steps and tools to support each that won’t break the bank.


Designed to visualize multiple metrics to track your success and tell your story, Sparkwise builds in calls-to-action to measure the real-world impact of your work.

Data Management Platforms for Publishers

Specializing in data “ingestion, analysis and portability,” Bluekai’s free whitepaper on data management platforms helps target content to satisfy your audience and bottom line.

Quantcast Learning Center

Who is your audience? How are similar online news ventures doing? Quantcast offers one solution that “provides free, directly measured traffic and audience composition reports” to up clarity and ad rates.

Less of the Same: The Lack of Local News on the Internet

 "The broad landscape of online local news is easy to summarize. . .Newspapers and television stations dominate what local news can be found online."
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