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Copyblogger: WordPress Design, Traffic, and Conversion Solutions

February 24, 2012 in Craft, Resources, Revenue

People want valuable online content, so compelling content becomes advertising that actually works. And using the right words in an engaging, persuasive way (that’s copywriting) determines not only how well your site converts visitors into sales, but also how much social media traffic you get and how well you rank in search engines.

Delivering quality online content is the smartest strategy for growing your business online, so it’s your copywriting and content marketing skills that will set you apart for success.

Copyblogger is all about helping you:

  • get traffic
  • attract links
  • increase subscribers
  • grow revenue and profits!

Join the over 155,000 people who get free and fresh Copyblogger knowledge as soon as it’s published.” Source: Copyblogger

Niche Perspective: Publisher forum February 29th examines revenue, collaboration and syndication

February 23, 2012 in Blog, Community, Craft, Revenue

Journalism Accelerator

On Wednesday, February 29th, Day Two of the JA forum on sustainable journalism highlights the practice of niche publishing, one name for specializing in a particular subject matter or a certain type of reporting. Their experiences reflect many common issues local publishers know well.

This is a forum for publishers, businesspeople, and others interested in increasing the revenue of digital news sites. It’s a moderated online conversation, designed as “call and response” – we’ll hear two publishers’ stories, add reflections from a couple of business experts, and invite you to jump in.  Read the rest of this entry →

Quantcast Learning Center

February 8, 2012 in Distribution, Resources, Revenue

Quantcast is a team of web analytics experts building powerful statistical technology to understand digital media audiences. Quantcast helps publishers of all sizes understand the composition of their audiences and attract higher advertising rates, and helps marketers and agencies find elusive online audiences wherever they might be. This web site allows anyone to view audience reports on millions of digital media properties.” Source: Quantcast Learning Center

 

Publishers and Platforms:

Quantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council-accredited, ensuring that your traffic data is both accurate and reliable.

Use Quantcast audience segments to group your audiences any way you like. Define the custom audiences advertisers want and deliver more of your hard-won audience base. Quantcast enables you to add Quantcast Lookalikes (targeting) to compliment your business by serving the exact audience a marketer wants to reach.

Quantcast demographics: Segment out specific audiences you want to sell across your content. Adjust the composition of your audiences to index higher, and target audiences that were previously challenging to deliver.” Source: Quantcast