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JA Better Practices: Sixth annual Free Press Media Reform conference inspires a rich social narrative

April 26, 2013 in Blog, Distribution

Hilary Niles weighs in at the "Building Better Media Policy Reporting from the Ground Up" strategy session in Denver, at the Media Reform conference. Credit: Lisa Skube

Journalism Accelerator

In early April, JA participated in the Media Reform event, as Josh Stearns, the Journalism and Public Media Campaign Director for Free Press, described it: “A conference of [hundreds] of grassroots media makers.” JA met and talked with dozens of organizers, journalists and policy experts, attended great panels, and had the additional opportunity to meet with a number of leaders such as Jo Ellen Green Kaiser, executive director of Media Consortium; Lark Corbeil and Kimberly Lavender of Public News Service; Dan Moulthrop and Jill Miller Zimon of The Civic Commons; Tom Glaisyer of the Democracy Fund; Journalism That Matters leaders Michelle Ferrier and Peggy Holman; and digital media expert and journalism veteran Steve Outing, in addition to many, many others paired with numerous inspiring hallway conversations.

Covering the event across social channels, the JA designed social coverage to convey the powerful ideas of the people who came to share, learn and compare notes. Building a narrative across social platforms opens up new strategic ways to participate in content, deepen connections and offer important context. Here’s an overview on different ways you might tap into social channels, to develop your own content stream, build a rich narrative, expand your network and bring more return for the investment. Read the rest of this entry →

dlvr.it

March 11, 2013 in Distribution, Resources

Social media campaigns have become a mainstay of ecommerce marketing. Even the smallest of online retailers are likely to have a Facebook page and a Twitter account, and there are indications that social engagement may improve shopper relations and, possibly, sales.

But the process of posting regular updates to social media sites is time consuming. It’s those regular updates that keep social-media audiences engaged.

Dlvr.it is a service that can automate and schedule Facebook, LinkedIn, Tumblr, and Twitter posts to better engage potential shoppers.

Using Dlvr.it

Dlvr.it lets businesses publish an RSS feed to social media sites, including Tumblr, Twitter, LinkedIn, and Facebook.

Creating a Dlvr.it account is as simple as entering an email address. Once the account is created, a marketer can add destinations like Facebook. Each destination requires authorization, using the social networks standard authentication process. Put simply, Dlvr.it becomes an app that connects to a social network.” Source: Armando Roggio, Practical Ecommerce

JA How-To: Social tools you can use to grow your business

March 1, 2013 in Blog, Distribution

Nicole in the Tweet Nest

For JA's social expert Nicole Staudinger, monitoring social is a daily practice. Sharing our best practices with you, what tools do you think we should try?

Journalism Accelerator

2012 was a huge year for social. According to Folio’s Greg Levitt, 2013 is shaping up to be the first year that social media eclipses search as the leading source of referral traffic to publishers.” Social media management has become an essential super power to connect with audiences through content and to contextually appeal to readers.

A comment posted on JA by Christopher Sailus (of Sailus Mortgage) makes the point: “Utilizing Twitter to create a market audience can be wildly successful at a very low budget.” But considering most publisher or journalist’s existing work load, how can writing you’ve already produced efficiently build followers, promote deeper content and respond to the needs of your online community in a sustainable and strategic way?

Here on JA, we’ve gathered a treasure trove of free tools that we typically use daily for social monitoring, listening and response. These tools, when used consistently, are invaluable in improving our ability to be responsive to the targeted messages we share and receive, by optimizing (and integrating) the use of our social channels. This is the first, in what will be a series of posts over the year, to share what we’re learning to help you unleash the power of social to deepen your success. Read the rest of this entry →

JA How-to: A four-step guerrilla guide to social listening

June 4, 2012 in Blog, Craft, Technology

Social Media Signals

Investing time exploring social listening tools can help tune your business strategy, connecting the dots for greater profitability AND deeper audience connections. Image: Intersection Consulting

Journalism Accelerator

Have you been keeping up with all the hype around “social monitoring” software? There are scores of tools out there that promise to deliver a secret treasure map of insight and intel: how to decode the value of your products by “listening” to your audience “talk” about them across social channels.

Here at the JA, we have been evaluating social listening tools for our own work. This post offers a summary of what we’ve found, for you to consider as you size up methods for deeper knowledge of and engagement with your audience. We’ll tell you a little bit about how each tool works, and share a framework so you can consider how social listening may advance your success. Our goal with this list isn’t to cite everything that’s available, but to present a comprehensive range of options we think may be most useful in your work.

There are a number of ways publishers might apply social listening techniques. Some are simple, some more complex. To help guide the build of our service model, we subscribed to and tested the capabilities of one social listening industry leader, Radian6, over the past eight months. While it appears to satisfy major corporate brands like Pepsi, UPS, and Dell, it didn’t do as well helping the JA achieve its objectives, which are less about brand loyalty and more about tracking emerging trends.

So we began to explore other options. If you’re considering the offerings of the big kids on the block (such as Radian6, Crimson Hexagon, Lithium, Simplify360, or Alterian), know specifically what you want out of it before you go in. Also, don’t let budget stop you from experimenting. If you’re on a shoestring with little time to spare, you may find some tools you need in these free or low-cost alternatives.

Our best success in both choosing tools and getting a good outcome from social listening came from having a clear plan going in. Outlining your community and business requirements early on focuses your search for a social listening solution that provides the best fit for both budget and bandwidth. Know what you want to achieve before you start trying tools, and know how much time you have to invest in the effort. Going in with an idea of what you hope to learn sets up the experiment for a greater return on the effort.

There are four basic steps to successful social listening: discovery, analysis, management and integration. We list tools that can help with each element below. Read the rest of this entry →

Many ways to listen: Takeaways from my time at the JA

March 10, 2012 in Blog, Community

Denise Cheng at Brooklyn Bureau Launch Party

Denise (middle) with CUNY colleagues and other friends at a launch party for The Brooklyn Bureau. Photo by Adi Talwar; courtesy of City Limits

Last November, I moved from The Rapidian, where I served as citizen journalism coordinator, to become the research and outreach editor for the Journalism Accelerator. Months later, I’m shifting again, making a little more room on my plate to maximize another commitment: CUNY’s Tow-Knight Entrepreneurial Journalism Program.

I started with CUNY’s journalism incubator last month, seeking to develop a more sophisticated vocabulary and framework to think about the business of journalism. My “first family,” as JA founder Lisa Skube, likes to put it, is the Block by Block community. My greatest interests are in outlets that make a local impact and empower people by inviting public participation in media creation. One question dominating my mind is how to build a financial backbone so these outlets thrive and communities are well served.

I take my leave from the JA in hopes that I’ll begin to piece together that answer for myself through a semester at CUNY’s Journalism School.

Meanwhile, coming from an on-the-go outlet with scant staff resources (sound familiar? You must be with a hyperlocal!), I’ve added to my toolbox by being at the JA. I’d like to share two tidbits I’ve learned that may be helpful to anyone in publishing. Read the rest of this entry →

Newsbeat

November 11, 2011 in Community, Distribution, Resources, Revenue, Technology

Newsbeat gives your newsroom’s front-line team detailed information on every single page on your site in a way they intuitively understand. You can dive as deep as you want and find the diamonds in the rough.

But Newsbeat doesn’t overwhelm you in a flood of data, it sorts the signal from the noise. Newsbeat’s finely tuned algorithms analyze every page in real time and predicts their expected traffic paths.

When something unusual happens, like a spike in traffic, you’ll be immediately alerted by SMS or email and be in the best position to respond.

Chevrons denoting acceleration of new visitors to your pages also appear on the dashboard, giving you an early warning signal that a story is about to blow up, or is losing its heat.

One of the key features of newsbeat is the ability to create personalized dashboards for every person on your team. The sports editor no longer has to wade through data on politics and world news to find the data that’s important to her. She can log in and immediately see her traffic, her stories and her referrers

A flexible user management system with granular permission settings means you only have to share the data you want, giving you the confidence that your data is secure.” Source: chartbeat