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Less of the Same: The Lack of Local News on the Internet

October 25, 2011 in Distribution, Resources, Technology

Local news outlets get less than one half of one percent of all pageviews in a typical market, according to a new report (pdf) called “Less of the Same: The Lack of Local News on the Internet.”

The report, commissioned as part of the FCC’s quadrennial mandated review of broadcast ownership regulations, was intended as a comprehensive look to evaluate just what the rough times in the news industry have meant for local news, according to Matthew Hindman, the author George Washington University professor who authored the report. A particular aim of the study was to assess how the Internet, and new online news sources, were (or were not) contributing to the FCC’s stated goals of “localism, competition, and diversity” in local news markets.

Using comScore panel data for February, March, and April 2010 for the top 100 broadcast markets, Hindman looked at local online news outlets and found that local news represents just a tiny portion of overall Internet traffic.” Source: Nieman Journalism Lab