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JA Resource Q&A: A social strategy of “purpose and intention”

Whether you’re part of a large media company or a solo show, how to build a social management system that’s organized and strategic. Highlights from a JA resource Q&A.

Posted by Nicole Staudinger on October 22, 2012
Topics: Blog, Community, Distribution Tags: Audience Engagement, Best Practices, Collaboration, Community, Engagement, Metrics, Networks, Social Media, Technology, Tools, Twitter

JA Resource Q&A: The Civic Commons draws a line from online engagement to policy impact

The Civic Commons is designed as a social media environment for civil conversation and action, where the expertise of non-experts contributes to public knowledge. Moulthrop says it’s a form of journalism. “What we’re doing is bringing the public into the conversation in a way that is sophisticated, civil and productive.” The Civic Commons was conceived...

Posted by Emily Harris on September 19, 2012
Topics: Blog, Community, Experiments Tags: Civic Journalism, Community Engagement, Crowdsourcing, Metrics, Ohio, Online Conversations, Partnerships, The Civic Commons

Followerwonk

A Twitter tool giving you intelligence beyond numbers and metrics to people and connection. Find experts with similar interests and grow your own influence.

Posted by Journalism Accelerator on July 27, 2012
Topics: Resources, Technology Tags: Collaboration, Metrics, Social Media, Tactical Tools, Twitter

New Media Toolkit

Well organized and easily accessible, a guide to digital publishing tools that covers essential bases without overwhelming. Begin or advance your know-how in SEO, multimedia, impact and more.

Posted by Journalism Accelerator on July 13, 2012
Topics: Craft, Education, Resources Tags: Analytics, Analytics Tools, Audio, Digital Media, Metrics, Online Tools, Reporting Tools, SEO, Social Media, Toolkit, Video

Engaging Audiences: Measuring Interactions, Engagement and Conversions

A new J-Lab report separates quantity from quality in audience engagement, exploring how to measure meaningful connections and track impact. Packed with case studies, tools and practical tips.

Posted by Journalism Accelerator on June 15, 2012
Topics: Community, Resources Tags: Audience Engagement, Conversion, CRM, Engagement Models, J-Lab, Metrics, Report, Social Media, Startup

JA How-to: A four-step guerrilla guide to social listening

How to tap into the powerful promise of social listening: Four essential steps and tools to support each that won’t break the bank.

Posted by Jacob Caggiano on June 4, 2012
Topics: Blog, Craft, Technology Tags: Analysis, Analytics, Community Engagement, CRM, Data, Emerging Trends, Free Tools, Metrics, Networks, Online Tools, Social Listening, Twitter

Sparkwise

Designed to visualize multiple metrics to track your success and tell your story, Sparkwise builds in calls-to-action to measure the real-world impact of your work.

Posted by Journalism Accelerator on April 19, 2012
Topics: Community, Resources, Technology Tags: Analytics, Analytics Tools, Community Engagement, Data Visualization, Free Tools, Metrics, Reporting Tools, Storytelling

Data Management Platforms for Publishers

Specializing in data “ingestion, analysis and portability,” Bluekai’s free whitepaper on data management platforms helps target content to satisfy your audience and bottom line.

Posted by Journalism Accelerator on March 11, 2012
Topics: Community, Technology Tags: Analytics, Analytics Tools, Audience Engagement, BlueKai, Data, Digital Platforms, Metrics, White Papers

Quantcast Learning Center

Who is your audience? How are similar online news ventures doing? Quantcast offers one solution that “provides free, directly measured traffic and audience composition reports” to up clarity and ad rates.

Posted by Journalism Accelerator on February 8, 2012
Topics: Distribution, Resources, Revenue Tags: Analytics, Audience Engagement, Metrics, Statistics, Web Traffic

Less of the Same: The Lack of Local News on the Internet

 "The broad landscape of online local news is easy to summarize. . .Newspapers and television stations dominate what local news can be found online."

Posted by Journalism Accelerator on October 25, 2011
Topics: Distribution, Resources, Technology Tags: Data, Local News, Matthew Hindman, Metrics, Online News