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Mobile Outlook 2012

What’s up and coming: the 2012 outlook for many things mobile are packed into this industry guide. Tips to stay ahead in mobile advertising, content, databases, and monetization.

Posted by Journalism Accelerator on June 1, 2012
Topics: Distribution, Resources, Technology Tags: Advertising, Mobile, Mobile Technology, Report

Easy to use index: Find emerging practices, publisher techniques and revenue forum how-to tips

Two days, 300 comments and 50 participants later, what did we learn? Publishers share revenue practices offered in a comprehensive easy to use index to help you hammer out new tracks to prosperity.

Posted by Emily Harris on March 21, 2012
Topics: Blog, Community, Distribution, Revenue Tags: Advertising, Alternative Revenue, Business Models, Collaboration, Community Engagement, Consulting, Content, CRM, Featured, Local News, Niche Publishing, Partnerships, Revenue, Training

Part 1: Emerging practices from revenue forum bundle local and niche publisher secrets for success

Go deep, surface themes, full metal distillation of the forum sliced into a usable body of knowledge you can build on, grow and mulch from. With handy jump links!

Posted by Emily Harris on March 21, 2012
Topics: Blog, Community, Distribution, Revenue Tags: Advertising, Alternative Revenue, Business Models, Collaboration, Community Engagement, Consulting, Content, CRM, Local News, Niche Publishing, Partnerships, Revenue, Training

Part 2: How-tos from revenue forum bundle local and niche publisher tactics for sustainability

How-tos of basic business practices Does managing a sales staff stretch your comfort zone? What are all the different products you offer? How much do you pay for paper clips? The content here distilled from the recent JA forum on increasing revenue, where publishers running local and niche news sites shared what they’ve learned about...

Posted by Emily Harris on March 21, 2012
Topics: Blog, Community, Distribution, Revenue Tags: Advertising, Alternative Revenue, Business Models, Collaboration, Community Engagement, Consulting, Content, Local News, Niche Publishing, Partnerships, Revenue, Training

Part 3: Memorable quotes from revenue forum reveal perspective and promise

The metaphor is reborn: “content is NOT king; it is queen. The point is that community building is king.” Does this yield collaboration as offspring? Affirmations and wisdom to inspire

Posted by Emily Harris on March 21, 2012
Topics: Blog, Community, Distribution, Revenue Tags: Advertising, Alternative Revenue, Business Models, Collaboration, Community Engagement, Consulting, Content, Local News, Niche Publishing, Partnerships, Revenue, Training

JA sustainability forum deconstructed: Publishers dish revenue models, tactics and cautions

Nuggets from two days of talk on money and publishing. How do you build half a dozen revenue streams? What do partnerships look like through a financial lens? Tips to use, connections to make.

Posted by Emily Harris on March 15, 2012
Topics: Blog, Community, Revenue Tags: Advertising, Alternative Revenue, Business Models, Collaboration, Community Engagement, Consulting, Content, Local News, Niche Publishing, Partnerships, Revenue, Training

Sustaining Hyperlocal News: An Approach to Studying Local Business Markets

Medill grad student research cooked this up: “A step-by-step process that can be used to create a business out of a hyperlocal news website.” Bright minds ask fresh questions.

Posted by Journalism Accelerator on February 24, 2012
Topics: Experiments, Resources, Revenue Tags: Advertising, Business Models, Content, Hyperlocal, Medill, Research, Startup, Technology

Niche Perspective: Publisher forum February 29th examines revenue, collaboration and syndication

Niche news startups have unique advantages and particular challenges in the pursuit of sustainable revenue. Meet publishers featured in the sustainable journalism forum and compare notes.

Posted by Emily Harris on February 23, 2012
Topics: Blog, Community, Craft, Revenue Tags: Advertising, Alternative Revenue, Business Models, Hyperlocal, Investigative Journalism, Local News, Nonprofit, Revenue, Training, Web Traffic

Local Perspective: Publisher forum February 28th explores news, revenue and place

True tales on the road to financially sustainable local news. Trade tips and experience with journalists, business experts and more. Tues., 2/28 and Wed., 2/29. Live window runs 2 to 3:30 EST daily.

Posted by Emily Harris on February 22, 2012
Topics: Blog, Community, Revenue Tags: Advertising, Alternative Revenue, Business Models, Deals, Hyperlocal, Local News, Print Media, Revenue

Publisher point-of-view: What’s your revenue story?

What paths to financial sustainability in local news publishing will emerge in 2012? Join in Feb. 28th and 29th to trade experience and compare your revenue mix with a wide range of publishers.

Posted by Emily Harris on February 14, 2012
Topics: Blog, Distribution, Revenue, Technology Tags: Advertising, Business Models, Finance, Revenue, Sustainability