You are browsing the archive for Business Models.

Knight Foundation Report: Getting Local: How Nonprofit News Ventures Seek Sustainability

March 11, 2012 in Community, Resources, Revenue, Technology

In the emerging landscape of non-profit news, good journalism is not enough. Even with generous foundation support, high-quality reporting alone will not create an organization that can sustain its ability to produce news in the public interest.

Instead, successful news organizations – even the nonprofit ones  – have to act like digital businesses, making revenue experimentation, entrepreneurship and community engagement important pieces of the mix. Understanding how to create social and economic value and how to adapt and innovate are just as important as good content.

…“Getting Local,” offers a detailed look at some of the country’s leading online local nonprofit news ventures, providing data on how they are generating revenue, engaging users and cultivating donors.

It also offers a useful way for foundations and others interested in supporting nonprofit news to think about and assess the sustainability of these types of emerging organizations.” Source: Getting Local: How Nonprofit News Ventures Seek Sustainability

Niche news publishing: “No one shoe fits all.”

February 29, 2012 in Blog, Craft, Experiments, Revenue

Journalism Accelerator

Little shoe big foot -- Journalism Accelerator Forum

Image credit: Lars Christensen - Fotolia

Go deep, not wide, in content and audience. That’s my quick overall takeaway from today, Day Two of our forum on sustainable journalism. Today’s conversation focused on particular opportunities for niche sites.

Let’s start with this question, and a thanks to the Oregonian News Network’s Cornelius Swart for posing it:

Who if any have done or understood the demographics of their audience before they launched their projects. Of those out there in the niche world, who has done a media audit since they launched? Are people just pricing products and seeing if they take off? Do people have a sense of audience/customer base in terms of income and consumer habits/values?”

That’s still open to answer on the forum threadBased on comments throughout the conversation, niche news sites have particular opportunities to build tight relationships with their audiences – and that is key to bringing in revenue. Rusty Coats put it this way: To monetize deep content, own the master narrative.

That is, become the voice of authority (through your coverage, of course) on a subject matter – and work diligently to hone that subject matter so that it isn’t too horizontal. Deep coverage is vertical. Readers and underwriters appreciate the focus – and that helps weed out who is NOT your audience or underwriter community.” Read the rest of this entry →

Sustaining Hyperlocal News: An Approach to Studying Local Business Markets

February 24, 2012 in Experiments, Resources, Revenue

The ‘money problem’ for news organizations has remained unsolved for decades, and even more so for hyperlocal news organizations. Though our latest how-to guide, “Sustaining Hyperlocal News,” attempts to show and encourage hyperlocal publishers to conduct proper research and explore multiple revenue opportunities, it is by no means an ultimate solution…

It’s really like learning to ride a bicycle – I can write a comprehensive book about riding a bicycle… I can go into details about the physics of momentum, the mechanics of human brain and the function of balance. But at the end of the day, reading this book simply won’t guarantee success when you pedal away for the very first time. In fact, I bet you will fall several times before you get it right.

With that said, I think there is an aspect to this money problem that is similar to riding a bicycle. You can read our cookbook many times over, but when it’s time for you to make that sales pitch, you need to be a skilled salesperson and not an academic (this is why in our cookbook, we also recommend hiring a full-time salesperson).

There is definitely an artistic aspect to the process of creating revenue, just like writing the content is an art in itself. There are few guides that touch on the technical part of writing, but you will ultimately develop your own unique tone and style. In the same manner, I believe that you will develop relationships with your hyperlocal audience and business owners over time in your own unique way.” Source: Local Fourth

Entrepreneurial Journalism: How to Build What’s Next for News

February 24, 2012 in Distribution, Resources, Revenue

The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what’s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you’ll explore the secrets of successful news startups (including how they’re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch.

Each chapter starts with a real entrepreneur’s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. “Build Your Business” action items at the end of each chapter get you thinking through each step of your business plan.” Source: CQ Press

Niche Perspective: Publisher forum February 29th examines revenue, collaboration and syndication

February 23, 2012 in Blog, Community, Craft, Revenue

Journalism Accelerator

On Wednesday, February 29th, Day Two of the JA forum on sustainable journalism highlights the practice of niche publishing, one name for specializing in a particular subject matter or a certain type of reporting. Their experiences reflect many common issues local publishers know well.

This is a forum for publishers, businesspeople, and others interested in increasing the revenue of digital news sites. It’s a moderated online conversation, designed as “call and response” – we’ll hear two publishers’ stories, add reflections from a couple of business experts, and invite you to jump in.  Read the rest of this entry →

Local Perspective: Publisher forum February 28th explores news, revenue and place

February 22, 2012 in Blog, Community, Revenue

Journalism Accelerator

On Tuesday, February 28th, Day One of the JA forum on sustainable journalism kicks off with the stories of two local news sites. The publishers have experienced different successes and challenges, but share at least one goal: build a product that serves the community and pays for itself.

We’re bringing together a balance of publishers and business experts to trade information and knowledge about increasing the revenue of digital news sites. The forum is an online conversation designed as “call and response” – we’ll hear stories of a few publishers then invite other people with relevant experience to share insights, offer suggestions and challenge assumptions.  Read the rest of this entry →

Publisher point-of-view: What’s your revenue story?

February 14, 2012 in Blog, Distribution, Revenue, Technology

Journalism Accelerator

We kicked off this year talking with a group of people with different experiences in news and publishing about what they anticipate in 2012. Since then, we’ve been asking more publishers, business pros and startups about their expectations and hopes for the year.

The JA online forum coming February 28th and 29th is designed for local news publishers and businesspeople to share their experiences and experiments creating revenue.

Cash Machine -- Upcoming Business Forum

Money and publishing: What different keys are you pressing to bring in revenue? Photo by Sean McMenemy on Flickr.

Some publishers – both new and legacy – have established multiple revenue streams and are now working to amp up the return. Some are successful in one revenue area but finding others – ads, events, community donations or something else – tough nuts to crack. Some are considering, or have taken, a hiatus as they evaluate how they might publish content to serve their targeted market AND thrive financially.

The forum February 28th and 29th features publishers with different experiences and intentions, but common business interests. More publishers, businesspeople, social media specialists and others with relevant tips or ideas are invited to share their perspective, offer and vet questions. On forum days, the real time conversation takes place over a 90 minute window. You can stop by to read the comment thread or add to the discussion anytime. It’s a chance to broaden your network, spark connections and trade ideas. Read the rest of this entry →

2012: The year of the prosperous publisher

February 8, 2012 in Blog, Craft, Experiments, Revenue, Technology

Journalism Accelerator

Year of the sustainable publisher dragon

...the Year of the Dragon is one of high risks and high returns — a year during which the financial crisis will finally see some light... (self-proclaimed Chinese astrologer Joseph) Chung explains that this is a “Water Dragon Year,” which means a higher flow of communication between people.
(Image by Jim Nix of Nomadic Pursuits on Flickr.)

2012 is the Year of the Dragon, if you go by the Chinese calendar. What will define this year for news publishers? In January we pointed you to some thoughtful – and entertaining – predictions for 2012. But prognostications can only take us so far. Hearing directly from publishing pioneers which trails need blazing, and which may be better off less traveled, is where our work begins this year. To fine tune the JA focus for 2012 we spent January identifying how to support the most critical needs publishers face now, in a way unique to the JA service model.

To do this, we turned to a group of talented people with a wide range of experience in news and information. All of them are familiar with the JA’s conversation and information exchange products, having joined our early pilot project, participated in a more recent forum or generously granted us an informational interview (or two) over the past year.

This time, we asked them to identify what they see as the most urgent challenges in publishing right now, and the greatest opportunities to support publishers’ work. Suggestions and ideas the group raised will guide our priorities for 2012, with fresh insight to help shape our upcoming forum on business models for publishers. That kicks off later this month on February 28 and 29. Many thanks to The Seattle Times’ David Boardman, Anne Galloway, editor of VTDigger.org, CEO of the Investigative News Network Kevin Davis, BXB founder Michele McLellan, policy expert Steve Waldman, business coach Joe Michaud, and RJI Fellow/ The Patterson Foundation’s New Media Initiative Manager Janet Coats. Read the rest of this entry →

Business Model Generation

January 12, 2012 in Education, Resources, Revenue

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models.

Change the way you thinking about business models

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design and implement a new business model – or analyze and renovate an old one.

Designed for doers

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs – and leaders of all organizations.” Source: Business Model Generation

Local Yokel Media

November 23, 2011 in Community, Resources, Revenue

Local Yokel Media is the industry’s first hyperlocal online ad marketplace. What is hyperlocal? We aggregate the audiences of online media sites where your customers and prospects live and work. Most of them are only a walk or a short car ride from shopping in your store. Our job is to help you get them there; the first time, and every time until they are loyal customers. We make it incredibly simple for advertisers by providing the tools to build and place highly effective ads that reach prospects and customers.

We are building a network of publishers that reach deeply into local neighborhoods and so are trusted and frequently visited as perfect sources for hyperlocal news and alerts such as school closings, potential traffic problems and power outages. They cover the school sports your big regional paper doesn’t and list upcoming events that are so local they don’t make it onto the big media sites. They are our partners and we will help them earn higher online ad revenue and sell more of their ad impressions than ever before. Plus, we give them lots of controls so there are no surprises. Just more revenue.
The veteran media and marketing executives behind Local Yokel Media have over four decades of digital media experience from renowned internet companies like DoubleClick, AOL, Yahoo, iVillage and Quigo. We all have deep expertise in creating high performance ads, targeting, ad serving and platform development. Our mission is simple…make local online advertising work better for local publishers and local advertisers.” Source: Local Yokel Media