Resources Index

With a mission of “making local online advertising work better for local publishers and local advertisers,” this is an industry-wise team expanding its reach to fuel local publishing.

Local Yokel Media

Local Yokel Media is the industry’s first hyperlocal online ad marketplace. What is hyperlocal? We aggregate the audiences of online media sites where your customers and prospects live and work. Most of them are only a walk or a short car ride from shopping in your store. Our job is to help you get them there; the first time, and every time until they are loyal customers. We make it incredibly simple for advertisers by providing the tools to build and place highly effective ads that reach prospects and customers.

We are building a network of publishers that reach deeply into local neighborhoods and so are trusted and frequently visited as perfect sources for hyperlocal news and alerts such as school closings, potential traffic problems and power outages. They cover the school sports your big regional paper doesn’t and list upcoming events that are so local they don’t make it onto the big media sites. They are our partners and we will help them earn higher online ad revenue and sell more of their ad impressions than ever before. Plus, we give them lots of controls so there are no surprises. Just more revenue.
The veteran media and marketing executives behind Local Yokel Media have over four decades of digital media experience from renowned internet companies like DoubleClick, AOL, Yahoo, iVillage and Quigo. We all have deep expertise in creating high performance ads, targeting, ad serving and platform development. Our mission is simple…make local online advertising work better for local publishers and local advertisers.” Source: Local Yokel Media

The Journalism Accelerator is not responsible for the content we post here, as excerpts from the source, or links on those sites. The JA does not endorse these sites or their products outright but we sure are intrigued with what they’re up to.