Resource:
Local Yokel Media
- Links: Website | On Twitter | On Facebook | Video
- Tags: Ad Revenue, Advertising, Business Models, Hyperlocal, Revenue
Local Yokel Media is the industry’s first hyperlocal online ad marketplace. What is hyperlocal? We aggregate the audiences of online media sites where your customers and prospects live and work. Most of them are only a walk or a short car ride from shopping in your store. Our job is to help you get them there; the first time, and every time until they are loyal customers. We make it incredibly simple for advertisers by providing the tools to build and place highly effective ads that reach prospects and customers.
We are building a network of publishers that reach deeply into local neighborhoods and so are trusted and frequently visited as perfect sources for hyperlocal news and alerts such as school closings, potential traffic problems and power outages. They cover the school sports your big regional paper doesn’t and list upcoming events that are so local they don’t make it onto the big media sites. They are our partners and we will help them earn higher online ad revenue and sell more of their ad impressions than ever before. Plus, we give them lots of controls so there are no surprises. Just more revenue.
The veteran media and marketing executives behind Local Yokel Media have over four decades of digital media experience from renowned internet companies like DoubleClick, AOL, Yahoo, iVillage and Quigo. We all have deep expertise in creating high performance ads, targeting, ad serving and platform development. Our mission is simple…make local online advertising work better for local publishers and local advertisers.” Source: Local Yokel Media
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2 comments so far.
In an age when the ever-expanding “daily deals” industry is threatening the sustainability of local businesses, resources such as this are a necessary tool for survival.
I say grow your reputation as a local referrer, and have a clear and clean approach to the message of your local site. Then you have a fighting chance. Our opinion is that from a biz perspective if you try to remember that when you make your your site more than just a newspaper, you make it the go to place for the community, you are a channel for the local community to grow their own brands and they will reward you beyond pure CPM based revenues.