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Decoding Collaboration Part 3: Collective impact deconstructed

September 23, 2013 in Blog, Distribution

“The expectation that collaboration can occur without a supporting infrastructure is one of the most frequent reasons why it fails.” –Fay Hanley Brown, John Kania and Mark Kramer, Stanford Social Review

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Occupy New York staged in the financial district, directly across from the World Trade Center’s reconstruction effort. Credit Lisa Skube

Jo Ellen Green Kaiser, who leads The Media Consortium, has been going deep on collaboration in her work. Here, she generously offers a number of insights, with this the third of her three-part series:

News Collaborations:
Part I:
What do we mean by the word “collaboration”?
Part II:
How does collaboration create impact?
Part III: How might collaboration shape the future of journalism? (see below)

There is a reason why the virtues of editorial collaboration have been championed by any number of media watchers in publications like Mediashift, NiemanLabs, J-Lab, and Journalism Accelerator. Collaboration is seen as the best way to leverage scarce resources in order to create more impact than any of the participants could do individually.

To innovate around impact, the journalism world will need philanthropists who understand that collaboration also requires resources, not only for the outlets that collaborate, but for the backbone organizations that support these collaborations.

In this post, I’ll detail the Media Consortium’s 2012 May Day collaboration to demonstrate how one type of high-impact collaboration can be organized, the investment ours required, and the return it offers. Read the rest of this entry →

Small Biz Survival

July 9, 2013 in Community, Resources

What can you expect to read here? Articles by and for small business people in rural areas and small towns. You face some special challenges in a small town small business, including:

  • Pressure from competitors in bigger cities
  • Pressure from competitors online, world wide
  • Scarce, or variable quality, resources to assist you locally
  • Tight labor supply, and a graying workforce
  • Lack of skills in your workforce
  • Isolation from your industry peers

But for each challenge, there is also opportunity:

  • The online market opens the world to you
  • Involvement in your community is your way to fight against decline
  • Land is usually cheap, compared to growing areas
  • Regulatory burdens tend to be lower than in well-developed regions
  • A little payroll usually goes a long way
  • Work ethic is usually high.”
    Source: Small Biz Survival

TJ Kelly: Social Media and The Impact of Storytelling

November 21, 2012 in Community, Resources

As a senior vice president of one of the largest independent PR firms in the world, TJ develops the social media strategies for major clients like eBay, HP and Charles Schwab. During our workshop he showed journalists, filmmakers, educators and public affairs experts how to use those same strategies to effectively reach their communities. Here are a few highlights:

  • Revisit your photo and video strategy: 60% of search results contain video and 30% of search results contain images.
  • Content is King: 42% of Twitter messages and 23% of all social media messages include links to content. However, quality content is key to building trust and reputation with your audience.
  • Audiences are skeptical: Most people need to see information 3-5 times from multiple sources to believe it.

Watch the video…to hear all of TJ’s best tips for building an effective social media strategy.” Source: Knight Digital Media Center