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Decoding Collaboration Part 3: Collective impact deconstructed

September 23, 2013 in Blog, Distribution

“The expectation that collaboration can occur without a supporting infrastructure is one of the most frequent reasons why it fails.” –Fay Hanley Brown, John Kania and Mark Kramer, Stanford Social Review

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Occupy New York staged in the financial district, directly across from the World Trade Center’s reconstruction effort. Credit Lisa Skube

Jo Ellen Green Kaiser, who leads The Media Consortium, has been going deep on collaboration in her work. Here, she generously offers a number of insights, with this the third of her three-part series:

News Collaborations:
Part I:
What do we mean by the word “collaboration”?
Part II:
How does collaboration create impact?
Part III: How might collaboration shape the future of journalism? (see below)

There is a reason why the virtues of editorial collaboration have been championed by any number of media watchers in publications like Mediashift, NiemanLabs, J-Lab, and Journalism Accelerator. Collaboration is seen as the best way to leverage scarce resources in order to create more impact than any of the participants could do individually.

To innovate around impact, the journalism world will need philanthropists who understand that collaboration also requires resources, not only for the outlets that collaborate, but for the backbone organizations that support these collaborations.

In this post, I’ll detail the Media Consortium’s 2012 May Day collaboration to demonstrate how one type of high-impact collaboration can be organized, the investment ours required, and the return it offers. Read the rest of this entry →

The Media Consortium

October 6, 2011 in Community, Craft, Resources

The Media Consortium is a network of the country’s leading independent journalism organizations. We support smart, powerful and passionate journalism that redefines American political and cultural debate. The Media Consortium is creating a solid cooperative infrastructure that will serve a 21st-century audience and offer a sustainable future for independent media. Millions of Americans are looking for honest, fair, and accurate journalism-We’re finding new ways to reach them. Our strategy has three focal points: Making Connections, Building Infrastructure, and Amplifying Our Voice.

Making Connections
Through meetings and collaboratively built projects, The Media Consortium enables our members to build relationships, strategize, and constructively work together to reinvent the independent media sphere.

Building Infrastructure
We’re analyzing who reads, watches and listens to our members’ work so that we can reach millions more Americans looking for honest journalism. We’re making joint investments in training, technology-sharing, advertising, promotions and learning how to communicate effectively with one another.

Amplifying Our Voice
It’s time to do together what we can not do alone. The Media Consortium seeks to fulfill the role of media in a democracy. We’re strengthening a vibrant, fact-based community of independent journalism producers that educate, inform and engage citizens to create the world to which we all aspire.” SourceThe Media Consortium