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Decoding Collaboration Part 3: Collective impact deconstructed

September 23, 2013 in Blog, Distribution

“The expectation that collaboration can occur without a supporting infrastructure is one of the most frequent reasons why it fails.” –Fay Hanley Brown, John Kania and Mark Kramer, Stanford Social Review

IMG_6232

Occupy New York staged in the financial district, directly across from the World Trade Center’s reconstruction effort. Credit Lisa Skube

Jo Ellen Green Kaiser, who leads The Media Consortium, has been going deep on collaboration in her work. Here, she generously offers a number of insights, with this the third of her three-part series:

News Collaborations:
Part I:
What do we mean by the word “collaboration”?
Part II:
How does collaboration create impact?
Part III: How might collaboration shape the future of journalism? (see below)

There is a reason why the virtues of editorial collaboration have been championed by any number of media watchers in publications like Mediashift, NiemanLabs, J-Lab, and Journalism Accelerator. Collaboration is seen as the best way to leverage scarce resources in order to create more impact than any of the participants could do individually.

To innovate around impact, the journalism world will need philanthropists who understand that collaboration also requires resources, not only for the outlets that collaborate, but for the backbone organizations that support these collaborations.

In this post, I’ll detail the Media Consortium’s 2012 May Day collaboration to demonstrate how one type of high-impact collaboration can be organized, the investment ours required, and the return it offers. Read the rest of this entry →

Decoding Collaboration Part 2: News collaborations – defining impact

August 8, 2013 in Blog, Community

Jo Ellen Green Kaiser, who leads The Media Consortium, has been going deep on collaboration in her work. Here, she generously offers a number of insights, with this the second of her three-part series:

Light at the end

Might defining impact to reflect new market realities for journalism help blaze a new trail to sector level transformation? Credit: Lisa Skube

News Collaborations:
Part I: What do we mean by the word “collaboration”?
Part II: How can collaboration create impact? (see below)
Part III: How can collaborations shape the future of journalism? (coming next)

As Jo Ellen describes it, “‘Collaboration’ has become such a sexy term in the journalism world that centers and sites are being built around it. As I noted in my previous post, content sharing, resource sharing, and even joint reporting is not new. What excites those of us looking to the future of journalism is what I have called networked collaboration… 

In a networked collaboration, a number of different outlets work together to produce original reporting around a particular topic. In vertical networks, that reporting is designed and supervised by one outlet; in horizontal networks, the work is co-operatively created, managed by a backbone organization with no editorial skin in the game…”

In this post we explore the implications of impact and look at a couple of different examples of networked collaborations. With some rich context around how news providers may gain more yield by breaking down what impact means, and potential ways to create more of it. Read the rest of this entry →

Decoding Collaboration Part 1: Can or should news collaboration be forced?

July 24, 2013 in Blog, Community

The Media Consortium LogoTo scale impact, invest in networks.

Jo Ellen Green Kaiser

Jo Ellen Green Kaiser is the executive director of The Media Consortium. Green-Kaiser’s rich background includes a BA from Yale, a PhD from the University of California, with an impressive body of work across numerous independent magazines; she is a leading figure in Jewish media and an expert on the Jewish social justice movement.

Journalism Accelerator

Jo Ellen Green Kaiser, who leads The Media Consortium, has been going deep on collaboration in her work. Here she generously offers a number of insights, with this the first of her three part series:

News Collaborations:
Part I: What do we mean by the word “collaboration”?
Part II: How does collaboration create impact?
Part III: How can collaborations shape the future of journalism?

With collaboration at the center of the JA’s work, we’ve followed Media Shift’s Collaboration Central work with interest.  As well as others who are monitoring new models of collaboration emerging across the news and information spectrum.  Civic engagement “table” development methodology is part of the DNA that inspired the JA’s cross network emphasis (“beyond the usual suspects”). Inspired by wildly successful state organizing efforts, collaboration in this instance fueled by a philanthropic community where funders worked in partnership to build infrastructure to deliver commonly held objectives, leveraging the existing capabilities of civic organizations already existing in the marketplace. Taking out all partisan attachment (progressives were the architects of this infrastructure) – the simple genius of this: How to deploy the power of civic good networks around common aims – respectful of unique missions – to deliver the combined capabilities of unique specialization already creating small scale impact in the marketplace? (i.e. content delivery, craft, community conduit, social, business, technology, product development, topical expertise, etc.) Last year about this time the JA was looking at the combination of revenue and sustainability related to collaboration. Taking this a step further, we’re revisiting this asking others where they see the greatest impact around networked collaboration. As well as asking, what are the barriers slowing progress?

In this post, Jo Ellen explores new working definitions of collaboration and opportunities to consider for deeper impact, leveraging collaboration to unleash the combined power of networks in more intentional and strategic ways. Read the rest of this entry →

The Media Consortium

October 6, 2011 in Community, Craft, Resources

The Media Consortium is a network of the country’s leading independent journalism organizations. We support smart, powerful and passionate journalism that redefines American political and cultural debate. The Media Consortium is creating a solid cooperative infrastructure that will serve a 21st-century audience and offer a sustainable future for independent media. Millions of Americans are looking for honest, fair, and accurate journalism-We’re finding new ways to reach them. Our strategy has three focal points: Making Connections, Building Infrastructure, and Amplifying Our Voice.

Making Connections
Through meetings and collaboratively built projects, The Media Consortium enables our members to build relationships, strategize, and constructively work together to reinvent the independent media sphere.

Building Infrastructure
We’re analyzing who reads, watches and listens to our members’ work so that we can reach millions more Americans looking for honest journalism. We’re making joint investments in training, technology-sharing, advertising, promotions and learning how to communicate effectively with one another.

Amplifying Our Voice
It’s time to do together what we can not do alone. The Media Consortium seeks to fulfill the role of media in a democracy. We’re strengthening a vibrant, fact-based community of independent journalism producers that educate, inform and engage citizens to create the world to which we all aspire.” SourceThe Media Consortium