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Decoding Collaboration Part 3: Collective impact deconstructed

September 23, 2013 in Blog, Distribution

“The expectation that collaboration can occur without a supporting infrastructure is one of the most frequent reasons why it fails.” –Fay Hanley Brown, John Kania and Mark Kramer, Stanford Social Review

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Occupy New York staged in the financial district, directly across from the World Trade Center’s reconstruction effort. Credit Lisa Skube

Jo Ellen Green Kaiser, who leads The Media Consortium, has been going deep on collaboration in her work. Here, she generously offers a number of insights, with this the third of her three-part series:

News Collaborations:
Part I:
What do we mean by the word “collaboration”?
Part II:
How does collaboration create impact?
Part III: How might collaboration shape the future of journalism? (see below)

There is a reason why the virtues of editorial collaboration have been championed by any number of media watchers in publications like Mediashift, NiemanLabs, J-Lab, and Journalism Accelerator. Collaboration is seen as the best way to leverage scarce resources in order to create more impact than any of the participants could do individually.

To innovate around impact, the journalism world will need philanthropists who understand that collaboration also requires resources, not only for the outlets that collaborate, but for the backbone organizations that support these collaborations.

In this post, I’ll detail the Media Consortium’s 2012 May Day collaboration to demonstrate how one type of high-impact collaboration can be organized, the investment ours required, and the return it offers. Read the rest of this entry →

JA Use Case: Five steps to pave the way toward collaborative revenue

June 25, 2012 in Blog, Craft, Distribution, Experiments, Revenue

Collaborative growth: Working together to find your own way to sustainability and scale. Image: Pics of Trees

Journalism Accelerator

The JA/Collab Central forum on collaboration and revenue held earlier this spring surfaced more than two dozen examples of collaboration in action. This post examines one, an investigative report on deportations from the U.S. to Haiti, as a detailed use case of a collaboration yielding a high return.

Originally commissioned by the Florida Center for Investigative Reporting (FCIR) with a grant from The Nation Institute’s Investigative Fund, the project deepened the budding relationship between FCIR and Florida public radio station WLRN. It also provided early experience in content sharing for members of the Investigative News Network. Eventually, more than 30 news organizations, both commercial and nonprofit, published an online or print version of the piece.

This use case outlines a successful collaboration that laid the groundwork for a deeper partnership that included revenue. It shows how partners worked together in different ways, explores how they may do things differently in the future, and offers examples to consider as you evaluate the structure and yield of potential or current collaborations. Read the rest of this entry →