“Pull people in” with this guide to the marketing use of Twitter that can help publishers or reporters think through deep engagement. A layered approach offers nuanced nuggets for a rich return.
Posted by Journalism Accelerator on June 15, 2012
Topics: Community, Resources, Revenue, Technology Tags: Community Engagement, Guide, How To, Marketing, Social Media, Twitter
How to tap into the powerful promise of social listening: Four essential steps and tools to support each that won’t break the bank.
Posted by Jacob Caggiano on June 4, 2012
Topics: Blog, Craft, Technology Tags: Analysis, Analytics, Community Engagement, CRM, Data, Emerging Trends, Free Tools, Metrics, Networks, Online Tools, Social Listening, Twitter
A lively, weekly Twitter chat for web journalists. Share tips, find colleagues, learn, teach and consider new possibilities. Mission: “Saving the world...well, journalism first.”
Posted by Journalism Accelerator on January 27, 2012
Topics: Community, Craft, Education, Resources Tags: Hashtag, Live Chat, Networks, Online Conversations, Online Publishers, Twitter
Twitter served fresh daily: “Resources to help you and your organization at every step of the reporting and publishing process.”
Posted by Journalism Accelerator on August 22, 2011
Topics: Community, Distribution, Resources, Technology Tags: #TfN, Brand Influence, Content, Marketing, Publishing, Social Currency, Social Media, Tactics, Technology, Twitter
In last week’s companion post, Virtual variety served daily: the Journalism Accelerator cafeteria, we stated: We think the combined experience of the JA crew may add some practical value from other areas, like online organizing and nonprofit tactics, marketing and branding, mining social data to optimize content, outreach and building social currency. This post offers...
Posted by Lisa Skube on July 13, 2011
Topics: Blog, Community Tags: Twitter
What's a Tweetup & how does it work?
Posted by Kelsey Friedman on July 6, 2011
Topics: Community, Resources Tags: Twitter
About the Author A journalist for 25 years and an editor for 15 years, Janet Coats has focused on newsroom innovation and emerging media platforms. She is now the initiative manager for New Media Journalism, a Patterson Foundation initiative. The Patterson Foundation’s involvement in the Journalism Accelerator began strictly by chance. And it is that...
Posted by JanetCoats on June 22, 2011
Topics: Blog, Experiments Tags: Twitter