How can the media consistently deliver the political coverage citizens deserve?

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Attack ads, staged events, campaign lies…secret videos, dramatic tweets, big money. This is all familiar ground in political reporting. Could different political coverage better help voters make their decisions?

What regular practices might combine the best of both the Fourth and Fifth Estates? Is there an ethical obligation to make political coverage directly relevant to your audiences’ lives? Is there an ethical mandate to understand the public’s needs and demand that politicians respond? How might the media improve the system?

This is part of a series of discussions to lay groundwork for a political coverage best practices guide.