Resources Related to Journalism and Community 
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New technologies have redefined the relationship between news producers and consumers and among media organizations. Here are examples of how some organizations are developing innovative new ways to interact with their audiences, collaborate with them and to partner with fellow news producers. What else do you think should be listed here? Weigh in, suggest a resource and let us know why you think it’s helpful.
“Pull people in” with this guide to the marketing use of Twitter that can help publishers or reporters think through deep engagement. A layered approach offers nuanced nuggets for a rich return.
Posted on June 15, 2012
Topics: Community Resources Revenue Technology
A new J-Lab report separates quantity from quality in audience engagement, exploring how to measure meaningful connections and track impact. Packed with case studies, tools and practical tips.
Posted on June 15, 2012
Topics: Community Resources
Led by longtime web innovator J.D. Lasica, a deep dive into the social web with practical considerations to fuel your success. Free tools, tips, and research to hone your social strategy.
Posted on May 22, 2012
Topics: Community Resources
Pew research finds high value on local news, then digs deep into the “unique group of local news consumers...who follow local news closely.” Useful analysis to better know your audience.
Posted on May 3, 2012
Topics: Community Distribution Innovation Resources
Designed to visualize multiple metrics to track your success and tell your story, Sparkwise builds in calls-to-action to measure the real-world impact of your work.
Posted on April 19, 2012
Topics: Community Resources Technology
Rich in resources to increase your impact through social media, communication tools and strong partnerships, “a learning & sharing hub for social good.”
Posted on April 19, 2012
Topics: Community Education Resources
A community forum that can help publishers tap into local knowledge and sentiment, discover citizen journalists, and cover local issues in new ways.
Posted on April 19, 2012
Topics: Community Distribution Education Resources
Capturing the multifaceted dimension of the social Web, this media rich storytelling form provides publishers a tool to curate community generated content of events, meetings, or breaking news.
Posted on April 19, 2012
Topics: Community Craft Distribution Resources Technology
MediaShift heightens its focus on collaboration, a “matter of survival for many journalistic organizations.” New site offers a deep archive of articles and collection of collaboration resources.
Posted on March 26, 2012
Topics: Community Distribution Experiments Resources
Specializing in data “ingestion, analysis and portability,” Bluekai’s free whitepaper on data management platforms helps target content to satisfy your audience and bottom line.
Posted on March 11, 2012
Topics: Community Technology
