Resources Index

Joy Mayer's newsroom discussion guide is a "first of its kind" offering insight, tips, techniques and tools to inspire and deepen engagement across the newsroom and with the audiences served.

Community engagement: A practical conversation guide for newsrooms

There is a general understanding among journalists these days that flourishing in today’s media landscape involves more interaction with and responsiveness to our communities. Community engagement is often cited in future-of-news conversations as a key to continued success. Nine out of 10 editors in a Spring 2011 Reynolds Journalism Institute survey said they were talking in their newsrooms about how to make the news more social and participatory. The survey reinforced, however, that editors aren’t sure what exactly that means or how to go about it.

This discussion guide is an attempt to help get folks started.

As part of my 2010-2011 RJI Fellowship (“Ditch the Lecture. Join the Conversation.”), I spent several months interviewing journalists about their changing relationships with their communities. I focused on their attitudes and actions toward their intended news consumers. Along the way, I took notes about the questions these journalists seemed to be pondering, and of the tips and strategies they shared with me. I grouped those strategies into three categories of engagement: outreach, conversation and collaboration.

You’ll find many of their ideas on the following pages, and I’m indebted to everyone who shared their time and expertise with me.” SourceReynolds Journalism Institute

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