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Jacob Caggiano to report on the Seattle Interactive Conference for JA
Seattle local and friend of JA Jacob Caggiano of Future Soup will be covering Seattle’s Interactive Conference unfolding over the course of today and tomorrow. He’ll be tweeting out to you all on the things he sees and learns. In particular, he’ll share insight on how technology is being applied in new and innovative ways to inspire community and build new business.
The theme for this year’s event is Transformations: Interactive technology has already transformed how we experience our everyday lives, both at work and play, yet there are profound new levels of transformation upon us — some good, some bad, and some yet to be determined. This is not your run-of-the-mill conference with rote demos and blind optimism. SIC provides a comprehensive and invigorating forum to anticipate and navigate the many opportunities and challenges yet to come.” (Source: http://www.seattleinteractive.com/)
Transformation across the field of news and reporting couldn’t be more relevant day in and day out for the JA community. This conference holds great promise for us to unearth new resources and methods others are using to optimize their content and deepen their connections with loyal customers. Jacob will be tweeting and crafting a couple of blog posts that you’ll see here. The JA team is also eager to harvest new ideas and resources that we’ll plug in to our site resource section for you all to leverage. The SIC panels offer a great mix of expertise. Jacob will be attending a specific line up of panels we’ve mapped out with the most application to journalism, distribution, search, social triggers, engagement, location based technology and more.
Update: Jacob’s reports are in! Hear the SIC buzz about mobile and see a couple new tools Jacob spotted at the Seattle Interactive Conference. Also: Scaling mobile to hyperlocal and an eye on industry attitudes toward data portability.
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8 comments so far.
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Lisa Skube says:
November 3, 2011 at 5:38 pm
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Lisa Skube says:
November 3, 2011 at 5:50 pm
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Jacob Caggiano says:
November 2, 2011 at 9:03 pm
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Jacob Caggiano says:
November 2, 2011 at 9:04 pm
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Jacob Caggiano says:
November 2, 2011 at 9:05 pm
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Jacob Caggiano says:
November 2, 2011 at 9:05 pm
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Lisa Skube says:
November 2, 2011 at 3:22 pm
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Lisa Skube says:
November 2, 2011 at 3:24 pm
| ParticipantsToday’s line up at SIC; JA’s panel picks —
Great Mobile Apps Do These Five Things.
Shannon Carter – Zumobi.com
SocialTriggers — Derek Halpern
http://socialtriggers.com/
It was a tie between —
Information Transparency: Empowering the Consumer Coup
Michael Paulson – Decide.com and
Post-Opulence Design
Hans Gerwitz – frog
Digital Music Panel
Nick Harmer – Death Cab for Cutie
Tim Bierman – Pearl Jam Fan Club Manager
Sir-Mix-A-Lot – Rhyme Cartel Records
Aaron Starkey – KEXP
Hosted by Ross Reynolds – Senior Host/Producer at KUOW-FM
“Get true insiders’ perspectives on how interactive technology and platforms have disrupted the music industry—and how the industry has responded and adapted in an environment of apps, pirates, file sharing sites and storage…” (Publishers are confronted with so many of these exact same issues, the rock stars of local communities…)
Rating, Reviews and Reputation Panel
Conrad Saam – Urban Spoon
Mark Britton – Avvo.com
Darnell Holloway – Yelp
And…
Search Marketing: The More Things Change, The More They Stay The Same
Kent Lewis – Anvil Media
Shout out to Kent from the JA; a thought leader in search who’s been doing this as long as search has been around… Smart dude.
The Local Conversation Presented by Echoer.com
Moderated by Scott Macklin – MCDM – UW
Daniel Cowen, Co-founder and CEO, Echoer.com
Mónica Guzmán – GeekWire.com
Bryan Trussel – CEO, Glympse.com
Jason Wilson – Principal Product Manager, MapQuest Labs
Social-Local-Mobile (SoLoMo)
New Media Journalism and Digital Distribution Models
Jason Reid and Adam Brown – 2R Productions
… … … …
Go Seattle! Where it reigns it pours. Certainly is true in the case of publishing, innovation, technology, apps, new models of partnership and collaborative spirit. Like drinking from the fire hose.
A really great line up, we’re eager to hear and learn more from Jacob on today’s experience.
Hey Lisa and JA team, thanks for the opportunity to be the eyes and ears of the conference. Here’s a few thoughts to close out the day:
First off, it was refreshing to see so many businesses that I’ve never heard of before. The startup love was abuzz, with a morning panel of AT&T & Microsoft reps (Ted Woodbery, Albert Shum) admitting that they’re trying to adjust to the rapid pace of iteration and pirate ship attitude that startups are known for. It’s good that people are taking risks and putting their ideas on the line, though I’m reminded of that graphic from five years ago of web 2.0 companies, most of which have silently whizzed away since.
http://www.flickr.com/photos/stabilo-boss/101793494/in/set-72057594060779001/#/
It’s interesting to see people come out of the local woodwork like Martin Chvoj of INQ mobile. You can count the number of US mobile providers on one hand, which is why I was puzzled to be unacquainted with INQ, which manufactures custom mid-range smartphones for Europe. They’re now trying to penetrate the American market with their custom Android based user interface that’s baked into the phone itself. However they are experiencing roadblocks (specifically from AT&T) that don’t exist overseas due to the tighter control US carriers have on the American airwaves. Behind the curtain there’s a series of red tape and proposal cycles that have added years of delays to the process.
I was asked to report on emerging technologies to help people collaborate and build informed communities. The mobile space is still up for grabs, and I watched a presentation from a local Seattle startup called Trover, which is trying to take the popularity of Yelp and Foursquare (which boasts one billion checkins to date) a step further and connect people based on the location of photographs they take. Co-founder Jason Karas talked about connecting people on a level beyond frivolous cat photos, which prompted me to get on the mic and ask how his platform can help with breaking news and issues of public interest. So it turns out, they’re devising an algorithm to rank image popularity based on views/shares/etc. which in theory will allow important geo-tagged images to surface.
That all depends of course on how many people decide to download and use Trover, which they’ve made free with the hope that they can deliver sponsored deals and information through the platform once they get a high enough adoption curve. I also wanted to make sure he wasn’t luring people into a walled garden, because what’s the point of breaking news if you can only share it with people who are using the same platform as you. He assured us that they allow easy sharing through Facebook & Twitter, which is not quite the open web itself, but it’s a start.
Time to catch a few snores before a bright and early day tomorrow. Expect more in-depth reportbacks then!
It occurred to us you may be curious which panels caught our eye at SIC. Here’s our pick of panels for today’s SIC sessions. A number of tough choices, a lot of good information options. It’ nice that they mix it up, so if you miss it today, good chance you can pick a panel tomorrow that covers similar subjects (e.g. search, cloud computing, social ROI)
WEDNESDAY
The Practitioner’s Guide to the Social Engagement Journey
Sean O’Driscoll – Ant’s Eye View
UX / Design Panel
Curt Collinsworth, UX Director at Ziba
Mike Davidson, CEO of Newsvine
Ted Woodbery, Exec. Director Consumer Data at AT&T Mobility
Albert Shum, Windows Phone Design Studio GM at Microsoft
Moderated by Carl Alviani of Ziba
Setting Up Camp: Laying the Groundwork to Inform Great Interaction Design
Dan Gebler – POP
The Transformation of News Media Panel
Hosted by Will Hunsinger, Evri CEO
John Cook, GeekWire.com, co-founder
Mike Davidson, Newsvine CEO
Mark Briggs, KING-TV Dir. of Digital Media
Curt Woodward Xconomy
Rest of Day One/SIC — late afternoon picks for Wednesday.
The Engadget Way: On journalism, ethics, and monetization
Josh Fruhlinger – Engadget.com
Search Marketing Panel Presented by Bing
Vanessa Fox – Nine by Blue
Duane Forrester – Sr. Product Manager, Bing
Todd Friesen – Director of SEO at Performics
Ian Lurie – Founder at Portent
Maile Ohye – Senior Support Engineer at Google
Future of Search – Dystopian or Utopian (Discuss!)
Stay tuned for more…