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February 8, 2013 in Distribution, Resources

The Independent Television Service (ITVS) funds, presents, and promotes award-winning documentaries and dramas on public television and cable. The Online Video Engagement Experience (OVEE) attempts to capture the spirit of community cinema, where audiences come to watch and engage in conversation around a film. Carbon Five designed, built and launched the first version of this innovative platform, and is beginning work on a major new milestone.” Source: CarbonFive

The concept is simple: Gather viewers online in one spot to converse electronically as they watch PBS and local station content. ‘OVEE is like a traffic management tool,’ said [Dennis Palmieri, director of innovation and media strategy for San Francisco–based ITVS]. ‘It lines everyone up so the individual streams on are all synched to within three seconds of each other.’

The concept for OVEE sprang from ITVS’s flagship outreach program, Community Cinema, a series of screening events convened monthly in some 120 cities to bring people together to watch and discuss films. Community Cinema continues to expand to more cities, but ITVS has a limited capacity to support more events, Palmieri said. Each month ‘we send out hard copies of DVDs, line up brick-and-mortar facilities for screenings, even supply branded popcorn and postcards.’ When exploring how to offer the experience to even more people, ITVS saw the potential for doing so online.” Source: Dru Sefton,

PBS MediaShift

November 1, 2011 in Community, Distribution, Experiments, Resources, Technology

Since January 2006, MediaShift has been tracking how social media, weblogs, podcasting, citizen journalism, wikis, news aggregators and online video are changing our media world. MediaShift includes commentary and reporting to tell stories of how the shifting media landscape is changing the way we get our news and information, while also providing a place for public participation and feedback.

MediaShift correspondents help tell the story of how people who are working in traditional media such as newspapers, magazines, radio, TV, music and movies are dealing with digital disruption and adapting their business models for a more mobile, networked world. Not only is this a story of technology, but a story of changing mindset for journalists who must adjust to the increasing power of the “people formerly known as the audience.”

The John S. and James L. Knight Foundation provided a grant to MediaShift to produce its sister blog, Idea Lab and to upgrade MediaShift. Since 1950 the foundation has granted more than $300 million to advance journalism quality and freedom of expression. Knight Foundation supports ideas and projects that create transformational change.” Source: PBS MediaShift

Special MediaShift Series: Beyond J-School

[A]nother in-depth special series on MediaShift. This time the series will look at “Beyond J-School,” chronicling how journalism education and training are changing, and how journalists need more than traditional j-school. They need multimedia skills, social media knowledge, community management chops, and must learn to collaborate with their audience. It’s more than just learning the basics of journalism: They also need more background in business, entrepreneurship, technology and even programming. The entire series is linked below. Source: PBS MediaShift