Feedback from the community guided the conversation back in November 2010 at Alki Arts Center in Seattle. Lisa Skube, capacity builder and RJI Fellow, and Journalism that Matters hosted a discussion with a mix of Pacific Northwest news and information experts. The Pacific Northwest (PNW), in particular the Seattle area, has established a track record of innovative collaboration and experimentation. Many news innovators across the nation are watching and taking notes from these early experiments.

The goal of this community forum was to learn more about how content producers are creating their work, and bringing their content products to market in the new media landscape. What kinds of things fuel their business, serve their audiences and examples of the tools and social channels participants find most useful in their day to day work?

The content has been edited down from 150 minutes, as posted here the clip runs about 16 minutes. This edited piece serves up key points that span a range of perspectives and subject matter expertise from the folks in the room.

The organizing question framed up around how an online community might best serve busy news entrepreneurs, increase efficiency and inspire great work.  The themes that emerged around collaboration, measurement, social channels, distribution and the value of a shared space for mutually beneficial online conversation provided substantive ideas, a variety of methods and useful observations. Check out the clip below to get the full story. The JA has shaped a number of its requirements around what we learned in this conversation.

We’re also launching a survey to hear from those of you who weren’t able to join us in November, to weigh in, and tell us what you think!  http://www.surveygizmo.com/s3/477062/D