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Filling the Meter: Measuring the Effectiveness of Paywalls for Online Revenue

The fresh eyes of a next generation journalist examine paywalls and concludes they are “the best option for newspapers moving forward.” How to sell customers? "It's a matter of fairness."

Posted by Journalism Accelerator on June 15, 2012
Topics: Experiments, Resources, Revenue Tags: Business Models, Content, J-School, Online News, Paywall, Report, Research, Revenue

Press+ Connecting content with commerce

Pitching an easy paywall platform. The pitch? The ability for you to run the dashboard with eight types of content to sell and eight different ways to sell it. What would your community choose?

Posted by Journalism Accelerator on March 26, 2012
Topics: Distribution, Experiments, Resources, Revenue Tags: Alternative Revenue, Content, Fundraising, Marketing, Paywall, Revenue