Resource:
Rebooting Media: The Digital Publishing Revolution for a Fully Social Web
Rebooting Media: The Digital Publishing Revolution for a Fully Social Web brings together eight of the most thoughtful influencers and offers their most cogent assessment of the new online relationship-building that is helping to connect people in absolutely unprecedented ways.
Together, these eight contributors reinforce three dominant themes:Building a media brand on the new social Web means that publishers have to meet consumers where, when and how they want. It’s all about user-driven pull, and publishers need to offer experiences and establish relationships that may not be on their own terms.
Facebook is a transformative platform driving new personalization and connectivity across the upstart social Web. We are still waiting to see all of what Facebook ultimately becomes, but we know it represents a once-in-a-generation paradigm shift.
Any way you look at it, search (as we know it) is declining. The open sharing of social networks, and the power of social endorsement, are seriously altering what consumers look for on the Web, and how we’re engaging with content. The search algorithm has lost out – big time – to the will of the audience.” Source: Rebooting Media
The Journalism Accelerator is not responsible for the content we post here, as excerpts from the source, or links on those sites. The JA does not endorse these sites or their products outright but we sure are intrigued with what they’re up to.
Topics: Distribution Resources Technology
Weigh In: Remember to refresh often to see latest comments!
1 comment so far.
It’s best to think of Facebook as a proof of concept. Yes, it has hundreds of millions of users, and yes, you can’t ignore it as a distribution platform in 2012. But that doesn’t make it a given that it’ll be in a similar place of importance in 2015, or that you shouldn’t be looking at the *principles* of social sharing now rather than any specific platform.
It’s important for any content creator to keep control and ownership – and even more so in journalism, which is perceived to reflect the truth. The models around ownership are still shaking down, and while Google Search may be declining, we’re likely to find new, social-aware models that will take its place. (They may also come from Google itself.) In the meantime, marketing studies have shown that the best way for your content to be shared is for it to be excellent. So, keep doing what you’re doing, give people the tools to share, and be aware that you shouldn’t put your eggs in any one platform’s basket.