The Knight Digital Media Center was launched in April 2006 to focus on helping journalists succeed in the rapidly changing media landscape of the 21st Century.

The Center provides competitive fellowships to traditional journalists from print and broadcast media who seek multimedia skill training and want to make the transition to New Media journalism. The goal is to provide the foundation of technical skills and story-telling techniques required by New Media platforms. This training is done at UC Berkeley Graduate School of Journalism under the supervision of Lanita Pace-Hinton, director of multimedia training programs for the Center.

For digitally fluent journalists, who have already crossed the bridge into New Media newsrooms, the Center provides training fellowships at USC Annenberg School for seminars focused on professional growth, critical thinking, digital leadership and news entrepreneurship. The goal is to increase the depth and sophistication of their work and their understanding of the changing news ecology. This training is under the supervision of Vikki Porter, director of the Center.

The Knight Digital Media Center is built on the foundation of the Western Knight Center for Specialized Journalism which trained more than 750 professional journalists between 2000 and 2006, as well as providing at least 75,000 more journalists with access to resources and online training opportunities through the efforts of its fellows. Archives of the WKC seminars are available at WKConline.org.” Source: Knight Digital Media Center