Resources Index

Five steps for analyzing political ads, nine “patterns of deception” to watch for and specific tips on presentation. Highly practical as ads spiral high in cost and share of air.

A Guide to Effective Fact Checking On-air and Online

Drawing on Annenberg Public Policy Center research conducted over a period of more than 20 years, this video “Guide to Fact Checking On-Air and Online” shows how to minimize the power of the political ads aired in news reports and increase the effectiveness of ad watches.” Source:

Headquartered at the Annenberg Public Policy Center of the University of Pennsylvania, is a video-based counterpart to APPC’s award-winning program uses parody and humor to debunk false political advertising, poke fun at extreme language, and hold the media accountable for their reporting on political campaigns.” Source: About Us

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