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Five steps for analyzing political ads, nine “patterns of deception” to watch for and specific tips on presentation. Highly practical as ads spiral high in cost and share of air.

A Guide to Effective Fact Checking On-air and Online

Drawing on Annenberg Public Policy Center research conducted over a period of more than 20 years, this FlackCheck.org video “Guide to Fact Checking On-Air and Online” shows how to minimize the power of the political ads aired in news reports and increase the effectiveness of ad watches.” Source: FlackCheck.org

Headquartered at the Annenberg Public Policy Center of the University of Pennsylvania, FlackCheck.org is a video-based counterpart to APPC’s award-winning program FactCheck.org. FlackCheck.org uses parody and humor to debunk false political advertising, poke fun at extreme language, and hold the media accountable for their reporting on political campaigns.” Source: FlackCheck.org: About Us

The Journalism Accelerator is not responsible for the content we post here, as excerpts from the source, or links on those sites. The JA does not endorse these sites or their products outright but we sure are intrigued with what they’re up to.

Posted on October 11, 2012
Topics: Craft Resources