TechFlash is an online news site dedicated to covering the technology industry in the Pacific Northwest. It is a product of the Puget Sound Business Journal, but it was the brainchild of two Post-Intelligencer business reporters. Founders John Cook, executive editor, and Todd Bishop, managing editor, made the leap to online-only in October 2008, even before the P-I did in March 2009.

Cook, whose Twitter handle is @johnhcook, said in an email, “High quality content built around an engaged community seems to be working pretty well for us. We are in a unique situation where our audience is desired by advertisers and they are early adopters of new media. Our community of readers is strong, and we work hard to engage with them and provide them high quality content on a daily basis.”

TechFlash holds The Flashies, an annual Newsmakers Awards program that recognizes achievements in 15 categories, including newcomer of the year, “do-gooder” of the year and tech move/hire of the year.

(Update: Cook and Bishop left TechFlash in March 2011 to form their own site, Geekwire.)