A wealth of new thinking about journalism content online: contributed, layered, pre-planned. Stressors on the ad model for TV online and off. And the next generation of college papers.

Why Are TV Networks Still Discounting The Value Of An Online Audience?
Why TV advertising “has largely not changed even with all the new opportunities the internet has to offer.” And what challenges may lie ahead if broadcasters fail to value online viewers.

David Karp: Tumblr’s Revenue Model Is All About Telling Stories
Powering ad revenue with social relationships and storytelling, Tumblr founder Karp shares ideas on making ads “less distracting and more meaningful to users.”

Why we need to blow up the article in order to save it
Expanding on Jeff Jarvis’ exploration of the news article as a collection of “assets,” GigaOm’s post breaks it down: Layer, explore formats and sequence the elements to enrich the experience.

Alan Rusbridger on The Guardian’s open journalism, paywalls, and why they’re pre-planning more of the newspaper
Guardian editor Rusbridger tells Nieman Lab a paywall isn’t “the most interesting thing to be doing” now, in part because it separates content from people who want to contribute.

What the Forbes model of contributed content means for journalism
An assessment of Forbes’ “incentive-based, entrepreneurial” and unedited journalism finds success. The site doubled its audience to 30 million monthly visitors and attracts hundreds of writers.

Time Warner Cable Head Sides With TV Networks Over Ad-Erasing Technology
Do you fight tech or figure it out? TV claims an ad-erasing option “could damage the existing ecosystem of television programming and distribution.” What lessons could print offer?

Revolution. A new model for college media
U of Oregon’s paper ends M-F publishing after 92 years. “Not a move made out of financial desperation” but to “serve our community and prepare our student staff for the professional world.”

National Journal Group Happy With Results of New Membership Model
High profile and high priced, but the basics of National Journal’s new model may hold insights for other. The company signed up close to half the 1,500 customers “identified as prospects.”