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2011 Journalist Engagement Survey

September 22, 2011 in Community, Craft, Resources, Revenue

While editors at U.S. daily newspapers overwhelmingly say they think audience engagement has become an important part of practicing journalism, they’re often not sure what that means or how to go about it. Many have yet to embrace tools that allow them to understand and interact with their audiences. Not even half of respondents said that they use social media to listen as well as share information, that they interact with readers in comments sections, or that they use their analytics reports to help make news decisions.

A telephone survey of 529 managing editors, executive editors, and editors of daily community newspapers in March, April and May of 2011, validated that audience engagement is on the minds of editors, and not just the editors I interviewed this year who are on the cutting edge of experimentation. Many acknowledged that their news processes need to be more social and collaborative, and some mentioned hiring people specifically with that in mind. The survey was administered by the Center for Advanced Social Research (CASR) of the Missouri School of Journalism.” Sourcerjionline.org

NTEN and M+R Strategic Services Annual Benchmark Study

September 15, 2011 in Resources, Revenue, Technology

“The eNonprofit Benchmarks Study is the first of its kind to look at the effectiveness of major American nonprofits using the Internet to raise money and influence public policy. Nonprofits can use this study to measure and compare their online performance to other organizations.

The study provides a snapshot of key metrics and benchmarks for nonprofit online communications, including email fundraising and advocacy. To develop these metrics, M+R Strategic Services analyzed data from three sources: (a) nonprofit study partners, 15 key national nonprofits in the environmental, civil/legal rights-based, and international aid sectors, which had substantial online communications and marketing programs; (b) aggregate data from Convio, GetActive Software, and Kintera, major providers of online communications tools for nonprofits; and (c) an online survey of the broader nonprofit community with 85 respondents.

Most data came from drilling down into hundreds of email messages sent by the 15 study partners to their email list members over 2 years—from September 2003 to September 2005. We coded statistics for these messages by nonprofit type (environmental, rights-based, or international aid) and then sorted them into message-type categories (including advocacy, fundraising, e-news, and other).

The study has chapters on return on investment, email messaging, email list growth, email list composition, online advocacy, and online fund-raising. One of the study’s most revealing chapters—with regard to measuring the quality and effectiveness of announcements to nonprofit organizations’ email subscriber lists—is on email messaging metrics.” Source: Harvard Family Research Project

A resource for newsrooms: Measuring the success of audience engagement efforts

September 14, 2011 in Community, Craft, Resources, Revenue

Journalists have a lot to learn from other disciplines about tracking what works. We’re not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we’re behind the measurement curve. But these days, it’s hard to value what you can’t measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it’s natural that they’d also wonder what the return on that investment might be.

With these issues in mind, a group of journalists invested in audience engagement gathered in early May at the Reynolds Journalism Institute to talk specifically about measurement (http://www.rjionline.org/events/engagement-metric). Some of them were widely recognized experts. All were working to effect change in their traditional newsrooms or products. They came because they believe that as news organizations fight for survival, a more connected relationship with their communities should be valued, and therefore measured. They were joined by smart folks from other disciplines who shared their time to help guide the discussions and share their expertise.

Our multi-disciplinary group (see bios of some of the folks involved) focused our conversations around specific strategies for audience engagement, what their value is to the news organizations, and how the success of the efforts can be evaluated. We spent a day filling out a google spreadsheet together, and what you’ll find here is an edited version of that document. It’s not intended as a comprehensive guide to engagement, but instead as a sampling of practical ways to be strategic in our efforts.” Source: Reynolds Journalism Institute

Carnival of Journalism

September 3, 2011 in Community, Education, Experiments, Resources

We are a group of bloggers who enjoy writing about journalism and related topics. Once a month we get together and write about the same topic chosen by a different host each time. For those unfamiliar with blog carnivals check out Wikipedia’s definition.

Collectively we have numerous years experience in blogging and a decent amount of knowledge about the subject matter (or so we hope).

In its current incantation the Carnival is made possible with support from the Reynolds Journalism Institute. The first four months of this “carnival” will discuss topics leading up to a conference at RJI organized by David Cohn made possible by the Knight Foundation.” SourceCarnival of Journalism

Twitter’s Official Page for Journalists

August 22, 2011 in Community, Distribution, Resources, Technology

Today in an e-mail from Twitter’s PR team, the company introduced Twitter for Newsrooms (#TfN), a compelling resource akin to Facebook for Journalists that will help optimize the platform’s reporting potential. The guide contains four sections, #report, #engage, #publish and #extra, each with a variety of best practices geared towards streamlining Twitter reporting and making Twitter a more efficient journalism tool. While much of the information won’t ring fresh for reporters already knee-deep in social media sourcing, it’s a comprehensive and helpful resource for journalists of all levels hoping to gain some insight into Twitter’s potential for journalists. So what does the new guide include?

#Report “A suite of search tools that allow you and your colleagues to search as much as you need to.”

#EngageExamples of journalists using Twitter to improve the way they connect with audiences, share news and, through it all, build deeper and broader communities.”

#Publish Tools that enable you to “connect tweets to actions.”

#Extra Helpful links to Twitter blogs, Twitter in other languages and a variety of other resources.” SourceMediabistro

 

Seattle Newsdex

April 25, 2011 in Resources, Technology

Gary Love and Chuck Taylor’s brainchild, Seattle Newsdex,“aims to measure the size of the ‘social brands’ of metro Puget Sound news outlets and other information-disseminating media.”

Determining a news or information channel’s net worth has changed significantly in recent years. Understanding the degree of engagement each channel has with its audience provides an important strategy for news producers to better evaluate their impact with unique audiences. Social media has both disrupted and enriched the field.

When setting ad rates or considering the creation of ad networks to boost an advertiser’s reach, knowing the market advantage provided to an advertiser goes a long way. Seattle Newsdex is working to help the news market better understand a wider range of indicators that point to the impact unique news and information products provide.  Source: Journalism Accelerator