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JA resource collection designed to fuel your business success

JA resources are curated to fuel your success. How to get the most out of the extensive, cross-network collection so you can do more of what works and less of what doesn’t.

ReadrBoard

Improve your audience understanding by capturing reactions in the moment as people read, see or hear your content. The concept of comment threads, but deeply interactive. Embed with a button.

JA Resource Q&A: The Civic Commons draws a line from online engagement to policy impact

The Civic Commons is designed as a social media environment for civil conversation and action, where the expertise of non-experts contributes to public knowledge. Moulthrop says it’s a form of journalism. “What we’re doing is bringing the public into the conversation in a way that is sophisticated, civil and productive.” The Civic Commons was conceived...

JA Resource Q&A: JReporter “facilitates a two-way conversation between the media company and its audience.”

Highlights from our resource Q&A on JReporter, a mobile app for publishers to ask the community for coverage and get it delivered. Aims to increase loyalty; verification and revenue tools built in.

JA publisher profile: The Hawaii Independent, a profitable co-op “rooted in the community…like the Green Bay Packers.”

Hawaii Independent publisher Ikaika Hussey shares the philosophy and practices that make the cooperative news business he leads both profitable and productive.

JA Interview: Fresh ideas for publishers from beyond the usual suspects. The promise of real-time storytelling to up community donation and profitability

JA interview goes beyond the usual suspects, offering business insights from global campaigners on building village loyalty one story at a time.

Tamarack: An Institute for Community Engagement

Interested in "creating positive community change through collaboration"? This Canada-based organization hopes to, offering cross-industry experience, deep research and ideas.

How to Use Twitter for Business: An Introductory Guide

“Pull people in” with this guide to the marketing use of Twitter that can help publishers or reporters think through deep engagement. A layered approach offers nuanced nuggets for a rich return.

JA How-to: A four-step guerrilla guide to social listening

How to tap into the powerful promise of social listening: Four essential steps and tools to support each that won’t break the bank.

Social Media Biz

Led by longtime web innovator J.D. Lasica, a deep dive into the social web with practical considerations to fuel your success. Free tools, tips, and research to hone your social strategy.
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